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Who is responsible for innovation within your company?
Employees’ perception of who they view as being responsible for innovation
has changed dramatically over the past decade. No longer is it the chief
technology officer, the marketing department or the product development team.
It’s you. It’s me. It’s everyone who asks, “How can we do this
differently?”
Global research, commissioned by Dow Corning in 2005, confirmed this shift.
Respondents to the question, “In your organization, who is responsible for
innovation?” concurred that it is “all employees”. The chief technology officer
ranked second, and the CEO was third.
If your company has adopted an innovative culture, these responses should be
no surprise. You know that everyone in your organization plays a role in the
constant evolution, changing viewpoints and commitment to creativity that
defines innovation. Even the best ideas lack a future if they aren’t integrated
into the fabric and operations of an organization. By making everyone
responsible for innovation, you can nurture it at all levels and apply it to
everything you do – from corporate strategy to how employees work across
geographies to the relationships they create. You can foster connections and
interactions among business partners and customers to build the trust that
allows dynamic, free-flowing ideas.
As the focus of innovation evolves, it’s not just about developing new
products; it’s about having an intimate understanding of market needs. This is
especially true in the chemical industry, where it’s not a matter of only who
can make their molecules better, it’s who can help their customers best. On
behalf of our Innovation Award partners, ICIS Chemical Business, we want to
honor all of our colleagues who share responsibility for innovation in our
companies, and within the chemical industry.
Stephanie Burns
Chairman, president and CEO
Dow Corning
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